William Hill Review

William Hill logo
  • Great support 
  • Live streaming 
  • Cash out feature 
  • Acca Insurance 
  • Wide range of bets 
  • Many deposit options 
  • Radio and pod casts 
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Founded in 1934, one of the most recognized and respected brands in the betting industry. They operate online since 1998 and currently serving over 5.000.000 online account holders.

They have licensed sites in Australia, Italy & Spain, and they also operate to the states of Nevada and Delaware. They have a market leading telephone sports betting service in the US.

Excellent customer support

William Hill offers 24/7/365 players support. You can contact them via e-mail, live chat, phone, on Twitter, or by filling a form on their site.

Free phone numbers are offered. UK players can call to 0800 0856 296. International players call to +800 3551 3551.

Their FAQ section is one of the most detailed in the industry while the live chat help has improved a lot over the years. You shouldn't wait more than a couple of minutes to get your problem solved.

The website is available in the following languages:

  • English
  • Canadian
  • Cesky
  • Deutsch
  • Español
  • Ελληνικά
  • Français
  • Irish
  • Magyar
  • Italian
  • Polski
  • Português
  • Russian
  • Româna
  • Slovenski
  • Srpski
  • Österreich
  • Finnish
  • Swedish
  • Chinese
  • Japanese
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Betting odds & coverage

They do not offer the best football odds over the internet, but are acceptable in most cases.

They pay a lot of attention to the UK football markets, but they could improve on other European betting markets, especially to the Eastern European football leagues.

Overall profit margin
William Hill profit margin for major sports on average.

There is a wide range of interesting special bets in football or tennis.

They make mistakes in rare cases when offering odds, but they don't change their odds often. This is remarkable when we talk about betting odds quality.

Three odds formats are available, decimal, fractional and American.

They are offering live streaming for many sports events. You can bet and watch top quality sport as it happens alongside their Live In-Play markets.

Hundreds of events covered across football, tennis, snooker and other sports. Especially useful is the horse racing live streaming as you won't find it in too many places on the internet.

They offer a radio service. There you can listen to live commentary and previews on horse racing and greyhounds. There are three stations to choose from, horse racing, shops and in-Play radio. In-Play radio is on air weekdays from 2pm-10pm.

Advantages and disadvantages

They don't have many disadvantages, but they could improve the offers on non-UK betting markets.

Many payment methods, live streaming, and good live betting are their strong points.

The offers for European basketball leagues and Tennis, improved a lot recently. A large number of special and very interesting bets are available. The conclusion of this review is that if your bets are based on EU and UK markets, they are a great choice.

If you are a punter with frequent bigger stakes on exotic leagues, you'll need to seek for other options.

In a way, they are focused on UK punters, so you'll find extra features. Radio (Horse Racing, In-Play, Greyhounds), podcasts and videos are available to UK customers. You can't miss a race, either Horse or Greyhound with their real-time live streaming.

Tip Advisor is yet another feature where you can look out for great tips from proper punters all over the world. You can follow them and even get a live feed of their tips.

If you are in Australia, they are a great solution as you can bet live without significant restrictions.

We used their services for more than five years and didn't notice something regarding betting limits. If you experienced something please share with us in the comments section below.

Mobile version

Bet on all the markets on all the sports that you would find online with their mobile app. The app includes live betting, fast access to accumulators and hot picks lists. So, you can see what everyone else is backing without having to search a lot.

They give every league the inplay betting treatment - not only the games on TV. The mobile app is quick, easy and reliable. You can register, have secure deposit options, and bet on any market.

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The online sports app is available for both iOS and Android users. It is free to download from iTunes for your iPhone, iPad or Apple. For the Android app, visit mobile.williamhill.com/android/sports.

Restricted Countries

If you are a US resident of Nevada, please visit one of their 109 Nevada Sportsbooks.

Due to Italian regulations, residents of Italy should register at the Italian website.

Due to Spanish regulations, residents of Spain should register at the Spanish website.

If you're an Australian resident please register an account at Australian website.

People from the following countries aren't allowed to bet with them:

  • Afghanistan
  • Algeria
  • Antartica
  • Bangladesh
  • Belgium
  • Benin
  • Belize
  • Bhutan
  • Botswana
  • Brazil
  • Bulgaria
  • Burkina Faso
  • Burundi
  • Cambodia
  • Cameroon
  • Chad
  • China
  • Colombia
  • Congo
  • Cuba
  • Cyprus
  • Czech Republic
  • Denmark
  • Djibouti
  • Estonia
  • Ethiopia
  • France
  • Gabon
  • Gambia
  • Greece
  • Greenland
  • Guam
  • Guadeloupe
  • Guinea
  • Guinea-Bissau
  • Haiti
  • Hong Kong
  • India
  • Indonesia
  • Iran
  • Iraq
  • Israel
  • Ivory Coast
  • Lesotho
  • Liberia
  • Libya
  • Macedonia
  • Mali
  • Mauritania
  • Mongolia
  • Myanmar
  • Netherland Antilles
  • New Caledonia
  • Niger
  • North Korea
  • Palestine
  • Philippines
  • Puerto Rico
  • Poland
  • Portugal
  • Romania
  • Rwanda
  • Saudi Arabia
  • Singapore
  • Somalia
  • South Africa
  • Sudan
  • Sweden
  • Syria
  • Thailand
  • Togo
  • Turkey
  • Uganda
  • Uruguay
  • USA
  • Yemen

Deposit methods, payout times

All major worldwide and UK credit and debit cards are accepted. E-wallets like Entropay, Skrill, Neteller and Webmoney are accepted too. Paysafecard, Eco and bank transfers included. More detailed:

- PayPal (UK, Austria, Finland, and Ireland only).

- Yandex (For: Armenia, Azerbaijan, Belarus, Georgia, Kazakhstan, Kyrgyzstan, Moldova, Russia, Tajikistan, Turkmenistan, Ukraine, Uzbekistan).

- Qiwi (Russia, Ukraine and Kazakhstan).

- Fast bank transfer - For the following countries:

  • Australia
  • Austria
  • Belgium
  • Czech Republic
  • Estonia
  • Finland
  • Germany
  • Greece
  • Hungary
  • Ireland (Rep. of)
  • Isle of Man
  • Italy
  • Latvia
  • Lithuania
  • Malaysia
  • Netherlands
  • New Zealand
  • Norway
  • Poland
  • Portugal
  • Romania
  • Singapore
  • Slovakia
  • South Africa
  • Spain
  • Switzerland
  • United Kingdom

- Safetypay (Austria, Mexico, Spain, Costa Rica and Peru).

- Trustly (Estonia, Finland, Poland and Spain).

- Neosurf (UK, Austria, Canada, Switzerland, Germany and Netherlands).


  • pingit (UK)
  • eps (Austria)
  • Euteller (Finland)
  • iDEAL (Holland)
  • Instadebit (Canada)
  • POli (New Zealand)
  • Sofort (Germany)
  • toditocash (Mexico)
  • bank cheque (UK)
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All deposit options are free of charge and instant (except Bank Wire, Cheque and Postal orders).

You can bet in the following currencies: AUD, CAD, CHF, DKK, GBP, HKD, JPY, SEK, SGD, USD, EUR.

You will not have any problem making any withdrawal with them, as they work with very fast payout times. A Skrill withdrawal will take only some hours for cash to arrive to your account.

Bank transfers and credit card withdrawals will take only 1-2 business days. Generally fast payout speed.

You need to withdraw to the same payment method you used to deposit. If your deposit options doesn't allow a withdrawal back, then its by bank transfer.

William Hill Website

Well designed bookie. Finding and placing the bets is easy to use. The same occurs for finding support or banking options.

William Hill website

You will find very easy to navigate between sports page and other pages like poker or casino. Yet, users with slower connection might have to wait more for loading sub pages.


If we compare them with others, they are one of the most reliable on the internet.

Founded in 1934 and the fact that they are listed on the London Stock Exchange tells a lot in their favor.

They are licensed and regulated in the UK and quoted on the London Stock Exchange. When you bet with them, you bet with complete confidence.

Rating: 4.0 out of 5.0 
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