Bet365 Bet Builder Feature

Industry leaders Bet365 introduced this January a new betting feature. Bet Builder. Their newest feature might not be a game changer in the industry. But it's raising interest and adding excitement to their customers.

It's obvious that "request a bet" market became popular in previous years. Bet365 is the first bookmaker that automates this market. At least as much as possible for now. Let's take a closer look at what this exclusive feature brings to their customers.

Bet Builder Explained

Bet Builder lets you create your own personalized pre-match Soccer bet. You can select from a variety of markets of the desired game.

Select your markets, add them to your bet and bet365 will auto calculate the odds.

You can add up to 6 selections to your bet from the markets offered on a game. Match Result, Both to Score, Total Goals, Anytime Goalscorers, Corners, Cards and Team Specials. In reality, you create one bet with the odds of the combined selections.

bet365 bet builder explained

You will find the new feature by clicking on each football match. If the match has a lot of betting options, you will have more bets to add.

Attractive leagues' matches have more betting options. "10 Minute Markets", "Team Specials", "Team Goal Scorer", "Team Corners", and "Corners". Less attractive leagues limited to basic options.

How to build your bet

To add selections to your single bet, navigate to a chosen game. Select Bet Builder feature from the header and click "Add Selection".

This will lead you to many markets where you can select the desired one. Select one, and you will see all the available options within a certain market.

After you make your selection, it will be added to your Bet Builder slip. You can check the current odds right away.

Repeat the process up to five more markets (maximum is six overall). You can check the odds after each market added.

If you feel satisfied, you can click on the odds displayed to your Bet Builder slip. The bet will be added to your betting slip.

After your bet gets confirmed and placed, you can check it from My Bets section.

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More than often a punter takes a simple bet. Let's say over 2.5 goals, believing the game will be attractive to watch. A game with a lot of possession changes and a lot of counter attacks.

We expect plenty of goals from both teams. Also maybe with both teams playing intense and rough football. Let's look at an example to make it clear.

A bettor expects such development in the match of Sevilla vs Betis.

Instead of taking over 2.5 goals bet @ 1.50 odds, he has a better option. Of course, having in mind the development of the match he expects.

The risks are higher using many betting options. However, he has a chance to win way more than with 1.50 odds.

a) Sevilla vs Betis : over 2.5 @ 1.50 placed.
b) Sevilla vs Betis Bet Builder: Over 11 corners in the Match, over 2.5 goals in the Match, Both teams to score in the Match, Over 3.5 Cards in the Match, Over 0.5 Goals in the 1st Half @ 9.50 odds placed.

Difference between these two odds is more than 6 times.

Everyone would agree that in case our punter is correct with the development of the game and in case he anyway wins his primary (Over 2.5 goals) bet, the chances of the Bet Builder bet to be won are certainly way higher than the odds difference between two separate bets.

Similar "value difference" we see in case a punter believes in a game with low intensity. A game with a little number of attacks, or when both teams are OK with a low scoring draw.

Of course, using exact opposite outcomes when placing a bet.

Terms and conditions

Bet Builder is available only on Soccer matches and can be used only for pre-match markets. These bets cannot be combined with other Bet Builder bets and are placed as a single bet.

Even though bet365 offers extensive Cash Out options, these bets aren't available for Cash Out. Also, these cannot be amended with their Edit Bet feature.

In the case of one market bet being void, the entire Bet Builder bet will be void. For example: If the goalscorer selection doesn't play, the entire bet will be void. Regardless of the outcome of other selections.

Bet365 new "2 Goals Ahead Early Payout" offer will not apply to bets placed through the Bet Builder feature.


Some European and UK bookies do offer similar service. It's called "request a bet" feature. However, bet365 have gone an extra mile to implement this feature. They make the lives of bettors easier in order to create their own perfect bet.

Of course, the risk is higher than a single betting option. However, the potential profit can be tens of times higher. Especially in some valuable situations, we tried to describe to you above.

Our belief is that new bet365 feature works fine and we can't wait for the new innovations from them.

Feel free to share your Bet Builder experience with us!

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